Google Power Search

July 18, 2012 § Leave a comment

I have been a professional researcher and information wrangler since 1994, so I know a thing or two about finding information. However, there is no doubt that search has changed, and search engines have redesigned their functionality and user interface a lot over the years. I think it’s fair to say that search has significantly evolved since 1994.

Frankly, it’s hard to keep up.

So, when Google announced it Power Search class, I signed up without hesitation. As I write this, I am half way through the course, and even this well-seasoned researcher is not disappointed. I have learned a thing or two that will sharpen my search skills.

I’m smug enough to say that I knew most of the class offers, but what is really nice about this class is Daniel Russel’s teaching style. He reveals the intuition behind the design of the search tools, and he challenges the student to think critically about the search. The tools will help you, but your instincts and ability to read and further filter your search results will truly help you to focus in on the results that you’re looking for. The genius of Google’s design is that it is, at least by my estimation, very intuitive.

In Lesson 2 you are challenged to think more deeply about your search and the terms you use to isolate precisely what you’re looking for, as well as to think critically about your results and how the links might lead you through a “six degrees of separation” kind of process to the unexpected, or seemingly unconnected, like six links from the Mona Lisa to the Golden Gate Bridge. This is a skill that researchers intuitively acquire with experience, and I think it’s particularly valuable for this concept to come across in these lessons.

The Google Power Search online class is a good investment of time for novice and seasoned researchers alike. I say this having only completed half of the class so far, and I will write another post about the entire class when I have done the whole thing.

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