August 11, 2011 § Leave a comment
The mantra for taking the long view on fundraising
This ongoing recession is putting many into crisis and panic mode, including nonprofits. The scarcity mentality is inspiring some organizations to contract instead of expand. Fundraisers are have to work harder to make their goals, and some organizations are being forced to make difficult choices.
I have always taken the long view on fundraising; the work you do today may not result in a major gift tomorrow, but perhaps next year. It’s an exercise in patience and persistence.
I read a blog post recently from the ML Wagner Group that has some sage advice for small nonprofit organizations in terms of setting up fundraising infrastructure. What I like about this piece is the emphasis on information management, whether it is about communication, establishing clear policy, or relationship management. Investing in your information management systems may sound expensive at the outset, especially to organizations with limited means. But an organization’s information is probably one of it’s most important assets. Investing in the infrastructure to manage it wisely is critical for your long-term fundraising success.
Information systems that work well will support the relationships with your constituents and donors and ensure their continued engagement and support. By taking the long view of fundraising and embracing the mantra of Patience and Persistence, organizations can look at this economic downturn as an opportunity to learn from this situation. Organizations can take the opportunity to build their institutional memory strategically so when the next economic downturn happens they will have loyal and engaged constituents there to help see them through tough times.